Giving Thanks: 2011 Style

by Kate on November 23, 2011 · 0 comments

in Social Media,Uncategorized

2011′s not over yet but I’m definitely in reflection mode already. And, with tomorrow being Thanksgiving, it seemed the right time to give it up for the good things that came our way this year.

We’ve had an amazing year here at K2Media. We were lucky enough to continue relationships with several clients who have been with us from the beginning – clients that we’ve come to know and consider friends. And we were blessed with the appearance of over a dozen new clients on the roster in 2011 – many of whom have just begun to dip their toes into the social media waters. We’re excited to help them continue to expand their social media thinking in 2012.

After manning a “virtual” office for several years, K2Media took office space for the first time in 2011 – at College and Metcalf for a few months, we’re now settling into our new office home at College and Nall.

KCKidsFun continues to grow and grow – partnering with more advertisers than ever before, attracting more unique visitors than ever before. We are thankful to still love the little web property than spawned our business – and that Kansas City’s parents seem to love it too.

Big, big thanks this year to the Kansas City Business Journal and its managing editor Russell Gray (and to our friends who originally suggested us to Russell). Our Social Media Matters columns have run twice a month in the Business Journal since April 2011. We hope that they are helpful to Kansas City’s small businesses. We appreciate the chance Russell gave us to reach out to the community in this way. The partnership has been fulfilling in many different ways and we’re looking forward to continuing it into 2012.

Thanks to the Social Media Club of Kansas City, the Enterprise Center of Johnson County, the Webster University Executive MBA program and the Kansas City chapter of CCIM (which is a bunch of very cool commercial real estate folks with fancy credentials) for asking us to present to your groups this year. (And to those who called us afterwards to talk business!)

Thank you to YouTube, Spotify and Hulu – which keep me company on many a late work night.

I didn’t tell Kiran I was writing this (how’s that for good business partner communication?!) but I’m sure I speak for her when I say that we are collectively thankful to have been blessed with amazing families. The McKinneys, Rosses, Bohons and Chandras – and the various extended outposts of each – are the best anyone could hope for. Our kids – George, Henry, Maggie, Charlie, Harry and Rekha – are challenging, crazy and so, so awesome. Our husbands – Jason and Ryan – are, well, challenging, crazy and so, so awesome.

And, finally, I’ll speak only for myself this time, I’m thankful to have a kick-ass business partner and friend in Kiran. Our friendship is well over a decade old. Our business partnership is newer, was almost accidental at the beginning and is a terrific balance. I lucked out.

Humbled by a multitude of blessings in 2011. Can’t wait to see what 2012 has in store for us. (Assuming, of course, we can make it through the holiday madness in one piece…)

Happy Thanksgiving everyone!

~ Kate

*photo courtesy of flickr/bbaltimore

 

 

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It’s been a few days since Google launched its nascent social network, Google+. I’ve spent a little time bumping around, collecting friends, creating Circles in Google+ now. I don’t know that I’m ready to make a pronouncement about it yet – other than to say I don’t see it as a Facebook killer at this point but it’s entertaining to watch social media types around the country proclaim it to be the next, best thing.

Google+ is certainly in its infancy and can make many, many changes as it evolves (as Facebook does). So to pronounce it the winner or, conversely, DOA at this point seems premature. I can say that it takes a bit more thinking that most current Facebook users probably have any interest in doing. Its differentiators (namely, the ability to sort contacts into Circles and to share messages with the public or any single or combination of Circles) aren’t the things that I see most current Facebook users clamoring for.

For me, Google+’s stream is a bit much. A mix of Twitter (with public messaging by some and the ability to follow without being followed back) and Facebook (where there are more private messages and people I know in “real life”). It’s all sortable, by Circle. Right now, though, that feels like a lot of work. Especially when all of the people on Google+ are already people I follow on Twitter or am friends with on Facebook.

I’ll reserve final judgment though. Google has plenty of time to tweak and revamp its service. I’m not convinced yet – but I’ll keep an open mind.

I ran across this video with an interesting perspective on Google vs. Facebook and the involvement of search. Something to watch for:

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Kate & Kiran in the Kansas City Business Journal

by KateApril 15, 2011

Kiran and I are so very excited to share our newest endeavor with you – a bi-weekly column on social media and social business in the Kansas City Business Journal! Our column, Social Media Matters, is written for the small- to medium-sized business owner or manager, looking for practical insight into the emerging world of [...]

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Social Media True Confessions: Outsourced Community Management

by KateJanuary 26, 2011

For several years now, we’ve followed blog posts and discussions amongst social media thought leaders on the topic of outsourced community management. Yes, they said, it’s great for us to teach our clients how to use social media, to collaborate with them on strategy and even guide them in content creation. But the party line [...]

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Social Media and Customer Service: Be Prepared

by KateJanuary 5, 2011

We get calls, emails, RFPs and referrals on a pretty regular basis (December, by the way, was THE month that everyone wanted to talk social media). Whether the call comes from the marketing director, the business owner or a freelancer already working with the company, they all want to know about marketing in the social [...]

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Commercial Use of Flickr (and a Rant about Customer Service)

by KateSeptember 23, 2010

Terms of Use, Terms of Service, Terms, Community Guidelines, Policy. The rules of the road for social media platforms have many, varying names. Some platforms have their rules centralized. Others have Terms as well as Guidelines (which, by the way, is a total euphemism for “rules” because they are enforced in the same way as [...]

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