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The Cobbler’s Children Have No Shoes

Yikes! We haven’t been around in a while. Well, we’ve been around. We’ve been working. A lot. Just not here, on our own blog.

We have been working on blogs though. In fact, three of our clients have either launched a corporate blog or are getting ready to launch a corporate blog very soon. And, while we love social media in general, we really love blogs.

Kiran and I aren’t coders or programmers or developers. But we know our way around a blog – we know how we want it to look and function, we know what’s important to readers in terms of usability, we understand search engine optimization and the huge potential SEO benefit created by a good blog.

So, we work with designers and developers to make blogs happen for our clients. And then we work with our clients to integrate the blog into the greater marketing plan of the company and craft detailed editorial calendars to guide the blogging efforts. Sometimes, our role is to nag gently remind the client to follow the calendar and post a new piece on the blog. Heck, sometimes we even craft some content.

All of this is to say – we’ve got a whole bunch of things cooking here. We hope to share some of those things with you by the end of the month, so stay tuned!


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